Meet Susan Rink

Susan RinkOwner of Rink Strategic Communications, LLC, Susan C. Rink is an award-winning employee communications professional with extensive experience in developing strategic communications programs and processes.


Career Highlights

Prior to launching Rink Strategic Communications, Susan served as director of strategic internal communications for Sprint Nextel (previously Nextel Communications).

During her five-year tenure with the wireless communications company, she managed company-wide employee communication channels and programs, headed internal communication efforts for business continuity and crisis response, and provided communication counsel and support to the company’s chairman, CEO, COO and other top executives.

Susan began her career at Marriott International, Inc., first in the company’s hotel culinary operations and later as a charter member of the lodging division’s internal communications team.

Later, as director of internal communications for Marriott International, she managed the company’s publications and intranet content and headed the internal communication efforts to support dozens of special events, product launches and employee campaigns.

Susan served as the internal communication lead in the development of Marriott’s business continuity and crisis response plans and played a key role in the company’s September 11 crisis response and recovery efforts.


Affiliations and Leadership

Susan is a member of the  Women in Technology (WIT), the Public Relations Society of America (PRSA) and the Independent PR Alliance (IPRA) and served as IPRA’s Chair in 2011.


Public Speaking

Susan presents frequently at  industry conferences and universities, most recently at the IABC International Conference in Toronto.